Global warming and climate justice. We are running a campaign driven by Bob Geldof and Kofi Annan pushing G8 leaders to address environmental issues at the next G8 in Copenhagen December 7.
Have a look at the website, download the song it’s important.
We couldn’t run a campaign without media and so I contacted a whole bunch of media suppliers in hopes that some will be able to scrape together a campaign. Three came through immediately and I would like to thank them. Tina Mooney of Adconion which is an ad network that offers some cool targeting options, Victor Amorim of Casale Media, also an ad network that generates some very positive results for out clients and Blair Hoffman of the CBC. There are others who are checking in and we hope to have more exposure shortly. Thanks all.
I spent this Thanksgiving weekend in and around Beamsville and came across Daniel Lenko’s approach to building his brand. He follows the marketing principle that when everyone else Zigs; you Zag and judging by the sales I saw while I was there he is seeing success with it.
Niagara wineries are becoming fancier and pricier following what you would expect from a winery, Upscale, lots of nice design, cross selling the Riedel glasses to suit the grape variety and beautful buildings to host tastings. And then there is Daniel selling his wines from the kitchen in a modest bungalow along King street. Further enhancing the authentic wine maker position, you can’t buy his wines from the LCBO, you have to make the pilgrimage or no wine for you. On top of that, you have to arrive between 12 and 5pm on saturday or sunday as you buy direct from him not a hired sales associate. It works too. We spent about 40 minutes in the kitchen trying out every single thing he had open and during that time I counted over 30 people in and out none leaving empty handed.
So is the wine any good? Well; we took our LVMH clients out last week to Auberge du Pommier and when I was tasked with choosing the wine (keep in mind this is a company that owns Dom Perignon), I chose Daniel’s 2007 Viognier and the table agreed a second bottle should follow.
Been hearing anything about the movie “Paranormal Activity“? They have a pretty solid social media release strategy, which can be read about here. So I set up a social media search and you can see the volume result from Twitter.
Here is what Rob has written lately. Good stuff. One of the things that surprises me is when marketers starve the paid search budget in favour of spending everything on a television. Television does a great job of driving awareness and product consideration but that where does that consideration take place? Online. Search engines are the link between consumer consideration and the information they are looking for. To spend all the budget on television and leave consumers at Google without a way to findout more means the television budget is not performing as well as it should. To do a good job in television you must spend a corresponding budget on search otherwise you risk leaving consumers lost or worse – picked up by the competition. Spend thousands on search to make your tv millions work.
My first impression seeing the MS house party video was “you’ve got to be kidding” but alas there is it was.
It’s either campy genius or what I really don’t know. Anyway then this little gem was passed along and that left me wondering what kind of consumer engagement they hope for.
The debate continues if we should move to an online GRP or not. It would make a comparison with other media a little easier but then the other side of things continues to produce interesting developments. As these systems get smarter and more powerful it makes GRPs irrelevant because the target audience size changes continuously. Good to see that Havas Media is there as the first agency as a client.
If only we had this kind of study in Canada. comScore released research this week showing online media performing at the same level as television. Over 200,000 consumers in the US have their grocery sales captured into a database while their online media consumption is measured through comScore.
