A little news from DoubleClick

This week, we had Yedidiah Teitelbaum of DoubleClick New York come up to visit. This is the nice thing about working with Media Contacts as the big network is that vendors will actually come up from the states. He is the rich media account strategist and it is really interesting some of the developments that they have come up with and I can only imagine what goodies they have on the list now that Google and DoubleClick engineers are allowed to talk to each other.

The one that stuck out for me is the ability to turn a rich media ad into a social media widget. From there you post the ad to your Facebook page and then your friends can pick it up from there. That is a game changer. It really speaks to the need to look at how talent rights will be managed in the future because as a rich media ad, it will include video.