Gone are the days when a good line and snappy pic get you a trip to the podium. Now it takes an understanding of the technology as evidenced in this years winners. One of the Grand Prix CyberLions goes to SOL who used a team of writers making real time comment/headlines on the real news using a live flash publisher. It’s smart and it takes a lot of creative horsepower to make it work.
Of course the Apple ads are there too which has to be one of the most campaign-able campaigns in recent history.
On the Canadian side – Taxi’s work for Mini especially the banner ads were uber-simple yet surprising, but my favourite was the puzzle banner for the Swedish Armed Forces. Decptively simple and I loved the twist they throw at you.
All winners can be seen here.
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