…in an ad. So I was just browsing through the news and noticed a VideoEgg format ad for the NFB. A quick mouseover launched a high quality video and for the next 14 minutes or so I watched “Ryan” in an expanded video ad. Brilliant animation and story; no wonder it won an Oscar. How many times have I watched the Oscars to hear an NFB film was nominated but never had the chance to see the film? Ok so now the NFB has over 900 films available to see on demand through the web, objective of the ad accomplished, however I wonder if it would be better to continually place these gems throughout ads on the web?
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