<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Thoughts about online media</title>
	<atom:link href="http://brandnu.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://brandnu.wordpress.com</link>
	<description>let's try and make this internet think work - remember what happened to the CB radio</description>
	<lastBuildDate>Fri, 04 Dec 2009 21:35:52 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='brandnu.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/52a9b2ce737521b8a3057a7bb5a97dd9?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>Thoughts about online media</title>
		<link>http://brandnu.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://brandnu.wordpress.com/osd.xml" title="Thoughts about online media" />
		<item>
		<title>SEO Demystified</title>
		<link>http://brandnu.wordpress.com/2009/12/04/seo-demystified/</link>
		<comments>http://brandnu.wordpress.com/2009/12/04/seo-demystified/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 21:35:52 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[MC Insight]]></category>
		<category><![CDATA[online marketing white paper]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=376</guid>
		<description><![CDATA[We have released a new report (download), this time all about Search Engine Optimization (SEO). For anyone who is wondering how to get more people to their site; SEO is one of the best strategies to achieve long term success. Part of getting there is access to great tools allowing the operator to see how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=376&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/12/04/seo-demystified/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Digital Mom research</title>
		<link>http://brandnu.wordpress.com/2009/11/23/digital-mom-research/</link>
		<comments>http://brandnu.wordpress.com/2009/11/23/digital-mom-research/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:11:43 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[general media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Canadian Digital Mom research]]></category>
		<category><![CDATA[Mom Central]]></category>
		<category><![CDATA[Moms online media]]></category>
		<category><![CDATA[Sharpe Blackmore Euro RSCG]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=373</guid>
		<description><![CDATA[Of we all know that Mom&#8217;s rule the world but did you know that they are using online to extend their power and influence further? We participated in research led by our sister agency Euro SharpeBlackmore and with Mom Central to give a better view of how Mom&#8217;s use the online space.  Have a look [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=373&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/11/23/digital-mom-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Tck, Tck, Tck and Adconion</title>
		<link>http://brandnu.wordpress.com/2009/10/29/tck-tck-tck-and-adconion/</link>
		<comments>http://brandnu.wordpress.com/2009/10/29/tck-tck-tck-and-adconion/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 13:35:52 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[general media]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Blair Hoffman]]></category>
		<category><![CDATA[Bob Geldof]]></category>
		<category><![CDATA[Casale Media]]></category>
		<category><![CDATA[CBC]]></category>
		<category><![CDATA[climate justice]]></category>
		<category><![CDATA[Kofi Annan]]></category>
		<category><![CDATA[tck tck tck]]></category>
		<category><![CDATA[Tina Mooney]]></category>
		<category><![CDATA[Victor Amorim]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=371</guid>
		<description><![CDATA[Global warming and climate justice. We are running a campaign driven by Bob Geldof and Kofi Annan pushing G8 leaders to address environmental issues at the next G8 in Copenhagen December 7.
Have a look at the website, download the song it&#8217;s important.
We couldn&#8217;t run a campaign without media and so I contacted a whole bunch [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=371&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/10/29/tck-tck-tck-and-adconion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>The Daniel Lenko wine brand</title>
		<link>http://brandnu.wordpress.com/2009/10/12/the-daniel-lenko-wine-brand/</link>
		<comments>http://brandnu.wordpress.com/2009/10/12/the-daniel-lenko-wine-brand/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 21:17:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=369</guid>
		<description><![CDATA[I spent this Thanksgiving weekend in and around Beamsville and came across Daniel Lenko&#8217;s approach to building his brand. He follows the marketing principle that when everyone else Zigs; you Zag and judging by the sales I saw while I was there he is seeing success with it.
Niagara wineries are becoming fancier and pricier following [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=369&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/10/12/the-daniel-lenko-wine-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Paranormal social media Activity</title>
		<link>http://brandnu.wordpress.com/2009/10/06/paranormal-social-media-activity/</link>
		<comments>http://brandnu.wordpress.com/2009/10/06/paranormal-social-media-activity/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 00:13:39 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Paranormal Activity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=366</guid>
		<description><![CDATA[Been hearing anything about the movie &#8220;Paranormal Activity&#8220;? They have a pretty solid social media release strategy, which can be read about here. So I set up a social media search and you can see the volume result from Twitter.

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=366&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/10/06/paranormal-social-media-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>

		<media:content url="http://brandnu.files.wordpress.com/2009/10/para.jpg?w=1024" medium="image">
			<media:title type="html">para</media:title>
		</media:content>
	</item>
		<item>
		<title>Rob Griffin column in Media Post</title>
		<link>http://brandnu.wordpress.com/2009/10/05/rob-griffin-column-in-media-post/</link>
		<comments>http://brandnu.wordpress.com/2009/10/05/rob-griffin-column-in-media-post/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:47:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[television media]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=364</guid>
		<description><![CDATA[Here is what Rob has written lately. Good stuff. One of the things that surprises me is when marketers starve the paid search budget in favour of spending everything on a television. Television does a great job of driving awareness and product consideration but that where does that consideration take place? Online. Search engines are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=364&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/10/05/rob-griffin-column-in-media-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Just what kind of party does Microsoft want you to host?</title>
		<link>http://brandnu.wordpress.com/2009/10/01/just-what-kind-of-party-does-microsoft-want-you-to-host/</link>
		<comments>http://brandnu.wordpress.com/2009/10/01/just-what-kind-of-party-does-microsoft-want-you-to-host/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:52:45 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Microsoft house party]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=362</guid>
		<description><![CDATA[My first impression seeing the MS house party video was &#8220;you&#8217;ve got to be kidding&#8221; but alas there is it was. 
It&#8217;s either campy genius or what I really don&#8217;t know. Anyway then this little gem was passed along and that left me wondering what kind of consumer engagement they hope for.

    [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=362&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/10/01/just-what-kind-of-party-does-microsoft-want-you-to-host/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/1cX4t5-YpHQ/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/DLujaN67O6I/2.jpg" medium="image" />
	</item>
		<item>
		<title>Why there we won&#8217;t see an online GRP anytime soon.</title>
		<link>http://brandnu.wordpress.com/2009/09/16/why-there-we-wont-see-an-online-grp-anytime-soon/</link>
		<comments>http://brandnu.wordpress.com/2009/09/16/why-there-we-wont-see-an-online-grp-anytime-soon/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 00:55:47 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[general media]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[DataXu]]></category>
		<category><![CDATA[Havas Media]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=359</guid>
		<description><![CDATA[The debate continues if we should move to an online GRP or not. It would make a comparison with other media a little easier but then the other side of things continues to produce interesting developments. As these systems get smarter and more powerful it makes GRPs irrelevant because the target audience size changes continuously. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=359&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/09/16/why-there-we-wont-see-an-online-grp-anytime-soon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Online proven to drive CPG sales</title>
		<link>http://brandnu.wordpress.com/2009/08/20/online-proven-to-drive-cpg-sales/</link>
		<comments>http://brandnu.wordpress.com/2009/08/20/online-proven-to-drive-cpg-sales/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 02:49:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[CPG]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=357</guid>
		<description><![CDATA[If only we had this kind of study in Canada. comScore released research this week showing online media performing at the same level as television. Over 200,000 consumers in the US have their grocery sales captured into a database while their online media consumption is measured through comScore.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=357&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/08/20/online-proven-to-drive-cpg-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
		<item>
		<title>Pee in the shower&#8230;</title>
		<link>http://brandnu.wordpress.com/2009/08/09/pee-in-the-shower/</link>
		<comments>http://brandnu.wordpress.com/2009/08/09/pee-in-the-shower/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 19:10:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://brandnu.wordpress.com/?p=354</guid>
		<description><![CDATA[So Brazilian environmentalists are promoting through this online viral video.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandnu.wordpress.com&blog=955642&post=354&subd=brandnu&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandnu.wordpress.com/2009/08/09/pee-in-the-shower/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20fa559a08b08f6f65cab63d901ac945?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">idealfreaks</media:title>
		</media:content>
	</item>
	</channel>
</rss>