Thoughts about media in Canada

Tetley tea results from IAB CMOST study

Here are the results of the IAB’s 9th CMOST study. These studies provide some of the best ammunition in helping marketers understand how online fits into the media mix and avoid the clickthrough measurement misperception.

Congrats to Steve Rosenblum over at the IAB for doing such a thorough job of nailing down the results and getting it into an easy to read format. The Canadian media industry needs more of this kind of thing.

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