Thoughts about media in Canada

IAB Canada releases 2010 revenue numbers

Download the report here. In it you will find a lot of good stuff but the most important numbers are the breakdown by medium showing the trend over the last number of years.

Ad spend in online continues to climb and now has surpassed daily newspaper. Online is second only to television. While the recession of 2009 pulled back other media, television has come back to its 2008 level while newspaper continues to suffer from structural change in the market.

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