Thoughts about media in Canada

Say Media cleaning up

Say Media is a media supplier where we have received very good results across a number of different categories of campaigns. It is interesting that they are pushing digital media to clean up its act both from a design perspective and by reducing ad clutter as well. They have adopted a one story – one ad approach for the sites they own. They are calling it the Clean Campaign and it makes sense as we move digital media more into the evaluation of editorial environments in the way magazine is so good at.  Have a look at the video here.

Buying on a cost per engagement like similiar providers FireFly from TribalFusion and Pimento on Olive is attractive because we are only paying for consumers that have an interest in the brand/product. On top of that these type of partners can add some nice targeting capabilities.

As time goes on, it seems we are seeing more interest in the multi-functional ad units that can hold multiple units of video, Twitter feeds, dealer locators and other stuff that helps connect between awareness, consideration and clickthrough.

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