Online GRPs – is this the way to go?

November 28, 2011 by jwestera

At the last IAB joint agency/publisher council session; Brent Bernie took us through comScore’s Campaign Essentials which I found impressive. The way it brings together hybrid panel/server data with audience measurement and delivery verification is most certainly a step forward. However the wholesale adoption of GRPs in their current definition as the audience metric is not something I look forward to. We have a lot of success with behavioural targets and re-targeting based on completely different criteria than the demographic […]

Categories: media measurement • Tags: behavioural targeting, Brent Bernie, comScore Media Metrix, gross rating points, targeted rating points

Apple Android and television

November 19, 2011 by jwestera

I am reading Steve Job’s biography with the promise that once I finish I will unbox my Apple iPhone 4s. The book is an incredible must read.  At the same time it has me wondering what are those folks at Apple cooking up next? I have read some rumours that they are working on an integrated television that will synch up with iTunes and all the content you have bought that is stored in the cloud.  Well if all your […]

Categories: media measurement • Tags: Android devices, Apple television, BBM, Nielsen, television measurement

Success at the MIAs 2011

November 18, 2011 by kmmills

Last night Marketing Magazine held their annual Marketing Innovation Awards at the Sheraton Hotel. All the media groups were there in their finest form and all eyes were on the prize(s). The MPG Media Contacts team was short-listed 5 times under 4 different categories: Best in Television, Best use of Content Integration/Branded Content, Best in Automotive and Best in Research. Needless to say, our hopes were high. We all kept our fingers crossed and it’s a good thing we did! […]

Categories: Uncategorized

Preto-typing at Google

November 9, 2011 by jwestera

A couple of weeks ago Havas Digital was hosted by Google in Mountainview for a day and half of outstanding presentations. It was a lot sunnier than it looks in the photo and the environment felt like being back at University minus the burden of carrying a keg. There was one presentation that I found not only highly entertaining but also very useful. There is a video here of one Google engineer talking about the concept. If you are the […]

Categories: videos to watch • Tags: Alberto Savoia, google, Mountainview, Pretotyping, Thoughtland

From AdMen to MathMen

November 3, 2011 by Marc-Olivier Thibault

  Cool video from Mediative. This is Digital Marketing. Now, we do not agree 100% with everything there but it does helps understand how the media industry is growing into. What do you guys think?        

Categories: media measurement, videos to watch