Thoughts about media in Canada

Success at the MIAs 2011

Last night Marketing Magazine held their annual Marketing Innovation Awards at the Sheraton Hotel. All the media groups were there in their finest form and all eyes were on the prize(s). The MPG Media Contacts team was short-listed 5 times under 4 different categories: Best in Television, Best use of Content Integration/Branded Content, Best in Automotive and Best in Research. Needless to say, our hopes were high.
We all kept our fingers crossed and it’s a good thing we did! The evening started off strongly with Silver wins for our Danone-Splatalot collaboration in both Best in Television and Best use of Content Integration. Then we won a third Silver for our Naughty Volvo campaign for Best in Automotive. The evening ended with a bang when our Fidelity work was awarded Gold in the Best in Research category.

It was a very exciting night and we couldn’t be more thrilled with the results (4/4 is a pretty great track record). The wins were truly a testament to the great partnership between MPG and Media Contacts.
We’d like to thank the judges, our team for all their efforts, and of course to our clients for whom without, we would have no great work to win awards with.

You can read about the highlights of the evening here.

Until next year!

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