Enough talking about Rubik’s Cube solving Optimization, Media Synergy Measurement, Viro/Social Mobile PPC campaigns. Life is not work, unless you are a cardiac surgeon. Enjoy spending time with your loved ones. Cheers!
This month in the US, eMarketer released Average Time Spent per Day with Major Media. The results have Mobile at 65 minutes which put it above Newspaper and Magazine with a combined time of 44 minutes. (Source: eMarketer, Dec 2011) With more time spent and a greater share of ad revenue, the mobile channel is becoming a major one in the market. When it comes to the measurement though, it is still the wild west. Michael Kaushansky, SVP of Insights […]
If you count on Google search results to drive your business forward and you are wondering why Google is pushing it’s own social media platform versus Facebook; then you need to read this white paper; mcinsight_personalizedsearch_dec11.
Canada’s privacy commissioner; Jennifer Stoddart, is in favour of opt-out when it comes to tracking of online advertising. This is a good sign of a maturing market where industry, government and the public can meet to ensure all stakeholders interests are recognized. Consumers can easily opt out from one of the main ad servers here and from a consortium of networks here. In addition to those options, industry has developed other more advanced ways to create transparency and ease for […]
Execs working in media other than online should spend a bit of time looking at “Making measurement makes sense” initiative with the IAB in the US. The online media industry continues to innovate towards realizing media ideals, other media channels should use this time to re-evaluate their offerings and re-fit their currencies and measures. When the principles of online media is ad impressions that viewed by the target audience; and the impressions are counted on a one by one basis […]