This month in the US, eMarketer released Average Time Spent per Day with Major Media. The results have Mobile at 65 minutes which put it above Newspaper and Magazine with a combined time of 44 minutes. (Source: eMarketer, Dec 2011) With more time spent and a greater share of ad revenue, the mobile channel is becoming a major one in the market. When it comes to the measurement though, it is still the wild west. Michael Kaushansky, SVP of Insights […]
Categories: media measurement, Mobile • Tags: Havas Media, media measurement, Mobile, Mobile Measurement