Thoughts about media in Canada

Retailers Fight Back with Mobile

Brick and mortar retailers are continually facing an uphill battle as consumers compare prices and buy goods while in their stores. This hit the extreme when Amazon released an app in The States over last year’s holiday period that offered users a $5 coupon on any product they scanned and shared the cost of.

Instead of attempts to ban mobile usage in stores, some retailers are now encouraging it. The best example is from Neiman Marcus. The high end clothing retailer is testing an iPhone app designed to connect customers with their preferred salesperson. The app alerts the salesperson when their customer walks into the store and gives them access to the customer’s purchase history. They can then text the customer a message like, “I found a great pair of shoes to accompany the blazer you bought last week.”

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