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Monthly Archives: April 2012

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The power of data drilling

April 15, 2012 by Marc-Olivier Thibault

Hello everyone, We’re currently running a DR campaign for a client and we’re tracking “conversions” (online leads) on site. Without much surprise, I’m seeing much more Post-Impression Conversions than Post-Click Conversions, meaning that people see the banners, don’t click, but come to the site, usually through Google, then convert. As I was using our Data Management Platform, Artemis, I’ve noticed something weird: During peak hours (7am, noon, 7-8pm) & peak days (Thursday, Friday), the Activity Rate and Cost per Activity […]

Categories: Insights, Marketing, media measurement

1

Surveys are tricky

April 13, 2012 by Marc-Olivier Thibault

Hello everyone, Pop Quiz! We have a digital campaign running, for Brand A, which we decided to survey. What we do is gather a Control group (before the campaign start) within the footprint of the campaign and ask them which brands they think are “Cool” We then survey people that saw one of the creative formats, either Flash banners, Video or Rich Media. Turns out, from the looks of the results (see above), that the banners are great at generating […]

Categories: Insights, Marketing, media measurement

Instagram bought by Facebook

April 9, 2012 by jwestera

Everything seems to start with the billion number these days. Facebook is buttressing the mobile side of its offering through this acquisition. Compare this against the approach of location based services where Facebook developed their own capabilities versus acquiring Foursquare or other.

Categories: Uncategorized

RTB buying for video – Forrester report

April 4, 2012 by jwestera

RTB buying + behavioural targeting + video = a killer combo for marketers.

Categories: Uncategorized

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Report on Business

Canada’s privacy watchdog planning to pro-actively investigate companies
The latest retirement obstacle: Even thirtysomethings are still living at home
At midday: TSX rises as banks jump
Canadian economy seen growing 3.1% this year but slowdown ahead: Conference Board
Instant Pot is a sizzling success thanks to home cooks – and Amazon logistics
National Bank says data of nearly 400 customers exposed by website error
At the open: TSX flat as resource stock falls offset by big bank gains
U.S. bid to tighten NAFTA origin rules for auto sector needless: report
Canadian wholesale sales increase 1.5 per cent in July
SEC says hackers may have illegally traded using stolen insider information

Mashable

Tracee Ellis Ross might have just delivered the best '73 Questions' yet September 21, 2017
Room temperature water in glass bottles, hot baths, kisses, Game of Thrones—and the hours between 3-6:30 p.m. What do these random things have in common? They all are adored by Golden Globe winner Tracee Ellis Ross, who you know from sitcoms black-ish and early 2000's Girlfriends. In the latest installment of "73 Questions" from Vogue—and pos […]
Martha Tesema
How to ‘kill’ your marketing and profit from its demise September 21, 2017
The authors of "Killing Marketing" say if you don’t evolve, you’ll die “Marketing and innovation produce results,” wrote Peter Drucker, “all the rest are costs.” Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer sta […]
Aaron Orendorff
iOS 11 finally forces Uber off your tail September 21, 2017
Read more... {"player":{"description":"iOS 11 is available now.","image":"https://i.amz.mshcdn.com/5jAcRkbL2gP5EdGMiygEH9x4sCg=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2017%2F9%2F86cf2c30-847a-894b%2Fthumb%2F00001.jpg","mediaid":"a50q63bnMg","preload":false,"title" […]
Brett Williams
JK Rowling and Mark Zuckerberg among those donating to Mexican earthquake relief September 21, 2017
As Mexico City continues to recover from the huge earthquake that struck the city earlier this week, celebrities, companies and popular figures, both in the U.S. and Mexico, are stepping up with donations and fundraising. SEE ALSO: Here's how to help Mexico after another deadly earthquake Most notable was Facebook, which pledged $1 million to the Mexica […]
Marcus Gilmer
Photos from Puerto Rico reveal the devastating power of Hurricane Maria September 21, 2017
This year has been a historic one for hurricanes, with major storm after major storm churning through the Atlantic. Hurricanes Harvey, Irma, Jose, and Maria all reached "major hurricane" (Category 3 or above) status as they spun through those warm waters. And as these storms have lashed not only the U.S. mainland but many of the smaller islands th […]
Haley Hamblin
Tesla might have a new partner to develop self-driving car 'brains' September 21, 2017
Read more... {"player":{"description":"Model 3's base model will cost $35,000.","image":"https://i.amz.mshcdn.com/yxl_1Edyy7rObG0Nx_7sHOpwlh4=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2017%2F7%2F8362dad2-0c42-e9ef%2Fthumb%2F00001.jpg","mediaid":"V4l95L6lgK","preload":fal […]
Brett Williams
Amazon's 'Hunger Games' for a new HQ puts cities in a race to the bottom September 21, 2017
Welcome to The Hunger Games, Amazon HQ edition. Almost every major city in North America has publicly stated that it will submit a proposal to become the home of Amazon's second headquarters, which the company claims will include 50,000 high-quality jobsToronto Mayor John Tory has already called it "the Olympics of bidding," a fun comparison s […]
Jason Abbruzzese
Nice guy gets played by troll for way longer than anyone deserves September 21, 2017
Some people are just too good for this world. A couple years ago, YouTuber DanielFromSL took his tried-and-true trolling to the multiplayer survival game Rust, where he found a very helpful and very trusting player that was willing to teach him the ropes. Daniel played up his faux cluelessness way longer than anyone deserves, and the poor player who was just […]
Kellen Beck
These people have earned a sweet reward by making the world a more welcoming place September 21, 2017
(function() { var s = document.createElement('script'); s.type = 'text/javascript'; s.async = !0; s.src = '//adserver.pressboard.ca/v2/embedder?media=131735'; var d = document.getElementsByTagName("script")[0]; d.parentNode.insertBefore(s, d); })(); People do wonderful things for each other on a daily basis, but it […]
Nicole Herviou
Why Nintendo doesn't just do business as outlined by its fans September 21, 2017
Nintendo has one of the most dedicated fan followings out there. While that often means there's a whole community of gamers singing its praises, it also often results in crowds of those same gamers angrily rallying together to decry some of its more questionable business decisions. SEE ALSO: Why you still can't back up your saves on Nintendo Swit […]
Tina Amini

Web Strategy

TED: When Cars Become Alive (my 3 min speech)
In the above short video (or access directly), I make the case that your future car will be like a living creature, able to predict what we want, and even start to reproduce. I had a mere three minutes to present and deliver a single concept on the largest physical TED stage in Frankfurt Germany [...]
Graphic: Corporate Innovation Programs Come in Ten Flavors
Above: Click to see high-res version, of the 10 Corporate Innovation Programs Recently, at Crowd Companies, we published a research report on the Corporate Innovation Imperative (short version available on Slideshare), and found that companies are struggling internally with cultural pushback, but they’ve launched over ten innovation programs to help large co […]
Call for Insights: Innovation Success Measures Report
Do you have proven success measures for your corporate innovation programs? If so, we’d like to interview you for an upcoming Crowd Companies report that I’m working on with Jaimy Szymanski The report will showcase how companies are measuring success for each of the 10 corporate innovation programs established in previous Crowd Companies research. Looking in […]
Infographic: Blockchain Opportunities for Every Industry
By Jeremiah Owyang and Jaimy Szymanski Blockchain technology has the potential to upend the way every industry manages its information and data, not only financial services. Imagine being able to track shipments through your supply chain with ease, down to the individual package or even component level. Or, executing a contract with a vendor without [...]
Corporate Innovation Talent Strategy: Intrapreneurship, Universities, and Acquisitions
By Jeremiah Owyang and Jaimy Szymanski Corporations are struggling to keep pace with technology trends, but the real innovation challenge lies in their internal culture. In other words? The “tech issue” isn’t an issue! According to our recent survey, the top challenge companies face in corporate innovation is fostering an internal culture of experimentation […]
Recipe: How to Bake Your Own Silicon Valley
I’ve visited many a region that’s interested in creating its own “Silicon Beach/Mountain/Cliff/Island/Plane/Desert,” and that is truly wonderful. Along the way, I’m often asked what makes Silicon Valley successful. The elusive recipe need not be hidden in a vault or passed down from Nana to her next of kin. Here’s a tried-and-true recipe that was [...] […]
How Advanced Corporations Innovate: Johnson & Johnson Innovation, JLABS
In our research on corporate innovation, we found the most advanced companies allow competitors to innovate in their own buildings. Johnson & Johnson Innovation, JLABS enables outside innovation inside the company. As a result, they’re improving the entire industry, including efforts of competitors, in order to positively impact society as a whole. Above […]
Corporate Innovation Programs Come in Ten Flavors
Our recent research on Corporate Innovation Programs (download the high level version) found that companies are attempting to act more nimble and agile by deploying a combination of these innovation programs. Frequency varies, and budgets are skewed around Startup Acquisition, being the bulk of the investment. Corporations are taking pages from startups, to […]
Corporate Innovation Programs Focus on Teams and Empowering Internal Innovation
Though there are many ways to approach innovation, the majority of companies focus on building innovation teams or “Innovation centers of excellence,” as well as fostering internal education, before moving toward external deployments. In Crowd Companies’ recent report, The Corporate Innovation Imperative (download here), we identify 10 types of innovation pr […]
Your Guide to Innovation and Design Methods
By Jeremiah Owyang, with co-contributor Ryan Brinks Corporations are approaching innovation processes and methods in different manners, we’ve seen catalogs of over 70 examples. Here’s a sample of the most common methods that we’ve commonly heard in our interviews from our recent report on the Corporate Innovation Imperative (download). Feel free to leave com […]

Google to Give Full Refunds for Ad Fraud on DoubleClick Bid Manager September 21, 2017
Google plans to give bigger refunds to marketers who lose money to ad fraud on its platform.Customers of DoubleClick Bid Manager, where marketers buy digital ads through Google, will automatically recieve full refunds for ad fraud they suffer there, according to the company. The news comes a few weeks after The Wall Street Journal reported that Google was is […]
Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores September 21, 2017
Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors.Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical travel […]
WeChat Parent Opens an Ad Bureau in Silicon Valley September 21, 2017
WeChat's U.S. invasion continues as its parent company Tencent builds out ad services for American brands looking to reach Chinese consumers.The Chinese mobile messaging giant, with 963 million monthly users, is opening an ad bureau inside its Palo Alto, Calif.-outpost to start promoting the service to U.S. advertisers."Advertisers can actually spe […]
Zenefits Moves to Shed Scandals, Transform Image September 21, 2017
While most people may not know exactly what Zenefits does, it's likely they know about the hits it took last winter. They included: regulatory hurdles, accusations that it violated insurance-provider licensing regulations, layoffs, leadership changes and that issue it had with employees' penchant for sex in the stairwells.Now Zenefits, which descri […]
Sheryl Sandberg: Racist Ad Targeting a Total Fail September 20, 2017
Sheryl Sandberg says she's personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from happening again, including more people-powered monitoring and the possibility of a reporting system for users."Hate has no place on Facebookand as a Jew, as a mother, and as a human being, I kn […]
As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread September 20, 2017
Microsoft has joined the Coalition for Better Ads, an industry association trying to improve online marketing before frustration drives more consumers to block digital ads themselves.The move suggests that Microsoft's Edge browser could eventually unilaterally block ads that coalition research has deemed annoying.Google, another coalition member, has al […]
Airbnb Adds Restaurant Reservations September 20, 2017
Airbnb Inc. is expanding into restaurant reservations, part of the startup's plan to become a full-service travel-booking company like Priceline Group Inc. and Expedia Inc.Through Airbnb's website and smartphone app, users can book tables at about 650 restaurants across the U.S., the company said on Wednesday. Diners could previously only use Airbn […]
What You Need to Know About the 'Likely' Merger of T-Mobile and Sprint September 20, 2017
... but he hasn't shied away from feuding with his industy peers, including Sprint CEO Marcelo Claure on Twitter in January:(Background via Geekwire: "T-Mobile CEO scolds Sprint CEO for laughing at Chelsea Handler's Twitter joke about car crashing into T-Mobile store.")Who stands to lose if this deal goes through? Continue reading at AdAg […]
Amazon Blames Your Random Baby Email on a 'Technical Glitch' September 20, 2017
In the future, Amazon may very well know we're pregnant before we do. But for today, an email appearing to be from the tech giant has confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries.The email, which went to a wide swath of peoplemen and women, expecting or nottold users that someone had recently pur […]
Customer Experience: Are Silos Still Tripping You Up? September 19, 2017
In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities continue to evolve, the concept of complete integration takes on a whole new meaningand a whole new level of importance.Companies today need to provide customers with a superior digital experience that is differentiate […]

Globe and Mail Marketing

Marketers target digital audiences in the competitive gaming world of e-sports
Advertisers decry Canada’s proposed restrictions on marketing food to kids
Super Bowl ads priced to reflect Bell Media’s hopes to overturn CRTC decision
The stubborn survival of the retail catalogue
'We need a better deal': Media make case for more bargaining power against digital giants
Can new ads for Drake’s whiskey translate into bigger sales?
Calls grow for Canada to modernize privacy laws amid EU changes
Selling vaping: E-cigarette industry grapples with cloudy rules
What the Sears? A retailer’s decades of brand evolution
Captain Morgan defends trademark as Admiral Nelson’s is ordered to weigh anchor