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Monthly Archives: April 2012

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The power of data drilling

April 15, 2012 by Marc-Olivier Thibault

Hello everyone, We’re currently running a DR campaign for a client and we’re tracking “conversions” (online leads) on site. Without much surprise, I’m seeing much more Post-Impression Conversions than Post-Click Conversions, meaning that people see the banners, don’t click, but come to the site, usually through Google, then convert. As I was using our Data Management Platform, Artemis, I’ve noticed something weird: During peak hours (7am, noon, 7-8pm) & peak days (Thursday, Friday), the Activity Rate and Cost per Activity […]

Categories: Insights, Marketing, media measurement

1

Surveys are tricky

April 13, 2012 by Marc-Olivier Thibault

Hello everyone, Pop Quiz! We have a digital campaign running, for Brand A, which we decided to survey. What we do is gather a Control group (before the campaign start) within the footprint of the campaign and ask them which brands they think are “Cool” We then survey people that saw one of the creative formats, either Flash banners, Video or Rich Media. Turns out, from the looks of the results (see above), that the banners are great at generating […]

Categories: Insights, Marketing, media measurement

Instagram bought by Facebook

April 9, 2012 by jwestera

Everything seems to start with the billion number these days. Facebook is buttressing the mobile side of its offering through this acquisition. Compare this against the approach of location based services where Facebook developed their own capabilities versus acquiring Foursquare or other.

Categories: Uncategorized

RTB buying for video – Forrester report

April 4, 2012 by jwestera

RTB buying + behavioural targeting + video = a killer combo for marketers.

Categories: Uncategorized

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Report on Business

Sears shows us the wisdom of defined-contribution pensions
Can big corporate earnings jolt the lagging Canadian market?
At 92, B.C. billionaire Joseph Segal is still hard at work
Investor-state dispute process is key NAFTA point of conflict
China’s budding online-grocery market a huge opportunity for Canadian food producers
Why Canada’s economic pivot to Asia must continue
Sears Canada faces calls for boycott over treatment of ex-employees
The Amazon effect: How e-commerce is driving a real estate revolution
Out of step: Low inflation poses hurdle for Bank of Canada
I sold my house. Is this a good time to invest the cash?

Mashable

Captain America's fugitive beard is the real star of the 'Avengers: Infinity War' concept art July 23, 2017
Turns out, Captain America can rock one hell of a beard. And you don't have to just take our word for it anymore. While Marvel Studios has yet to release any Avengers: Infinity War footage online, they have been giving out concept art posters at Comic-Con this weekend, and those posters offer an early peek at what our heroes will look like in action. S […]
Angie Han
The Rock just revealed his latest action movie, co-starring Siri July 23, 2017
Dwayne "The Rock" Johnson says a lot of things on social media, including the occasional dad joke, but unless he's pranking us this time, we're about to see him star in a film with none other than Apple's digital assistant, Siri. SEE ALSO: This is the secret to how Apple is making Siri sound more human "I partnered with #Apple […]
Adario Strange
Beached whale in Paris turns out to be an art piece July 23, 2017
On Saturday morning in Paris, a sperm whale appeared on the banks of the Seine river in Paris. Whales, which thrive in the salty waters of the oceans, don't tend to end up 100 miles inland, washed up on the banks of fresh water rivers. Yet there it was: a whale in Paris. SEE ALSO: Watch this team rescue an elephant that was swept into the sea Cachalot P […]
Kellen Beck
Nicki Minaj has no idea how to use Snapchat and it's hilarious July 23, 2017
Believe it or not but Nicki Minaj has something in common with the resident old in your life. The queen of rap proved that she's still relatable in the most unexpected way when she publicly navigated her way around Snapchat on Sunday afternoon, and ended up asking fans for their tech help. SEE ALSO: Katy Perry's 'Swish Swish' video featu […]
Martha Tesema
Watch satellites launch into space from the viewpoint of... a satellite in space July 23, 2017
Watching things launch into space is awesome. Watching things launch into space from space is even more awesome. The company Planet, which launches satellites into the Earth's orbit in order to take photographs of the planet, pointed one of its Dove satellite constellations — which is several satellites operating in a cluster — at a launch pad in Kazakh […]
Kellen Beck
GM is putting app developers directly in the driver's seat July 23, 2017
GM is giving developers a fast lane to make it easier to build connected car apps for infotainment systems. The automaker is offering up its next-generation infotainment software development kit (NGI SDK) to the general development community with a new twist: App makers will actually be able to test their creations IRL with the new Dev Client program. The a […]
Brett Williams
YouTube is killing its built-in video editing tools July 23, 2017
If you're working on a long editing project directly on YouTube, you now have a deadline. The Google-owned video platform announced on Friday it will shut down its built-in Video Editor feature on Sept. 20. The toolkit has been around since 2010, but has fallen on hard times. One of Google's community managers wrote in the YouTube Help Forum that […]
Brett Williams
You can help NASA out during this summer's solar eclipse July 23, 2017
A major solar eclipse will be taking place on August 21, and NASA needs your help when it comes to collecting data. The GLOBE program, an educational initiative supported by NASA, has launched an app to encourage those along the path of the solar eclipse to help contribute their findings. With just a little bit of effort, you can participate in an actual sc […]
Martha Tesema
'Supernatural' surprises Comic-Con with epic Kansas performance July 23, 2017
Any true Supernatural fan knows that even though the show doesn't have an official theme song, the CW hit has always had an unofficial anthem in Kansas' Carry On Wayward Son, which has appeared in every finale for the past 12 seasons. In Hall H at Comic-Con on Sunday, fans got a live performance from the band, complete with massive wraparound video […]
Laura Prudom
'Spongebob Squarepants' goes stop-motion for its next Halloween special July 23, 2017
Spongebob Squarepants will have a stop-motion episode for the first time ever this October. The talking, yellow sea sponge and his aquatic friends are throwing aside the their cartoon facades in the upcoming stop-motion Halloween special called "The Legend of Boo-Kini Bottom," Nickelodeon announced at Comic-Con today. Here's a glimpse at what […]
Kellen Beck

Web Strategy

Infographic: Blockchain Opportunities for Every Industry
By Jeremiah Owyang and Jaimy Szymanski Blockchain technology has the potential to upend the way every industry manages its information and data, not only financial services. Imagine being able to track shipments through your supply chain with ease, down to the individual package or even component level. Or, executing a contract with a vendor without [...]
Corporate Innovation Talent Strategy: Intrapreneurship, Universities, and Acquisitions
By Jeremiah Owyang and Jaimy Szymanski Corporations are struggling to keep pace with technology trends, but the real innovation challenge lies in their internal culture. In other words? The “tech issue” isn’t an issue! According to our recent survey, the top challenge companies face in corporate innovation is fostering an internal culture of experimentation […]
Recipe: How to Bake Your Own Silicon Valley
I’ve visited many a region that’s interested in creating its own “Silicon Beach/Mountain/Cliff/Island/Plane/Desert,” and that is truly wonderful. Along the way, I’m often asked what makes Silicon Valley successful. The elusive recipe need not be hidden in a vault or passed down from Nana to her next of kin. Here’s a tried-and-true recipe that was [...] […]
How Advanced Corporations Innovate: Johnson & Johnson Innovation, JLABS
In our research on corporate innovation, we found the most advanced companies allow competitors to innovate in their own buildings. Johnson & Johnson Innovation, JLABS enables outside innovation inside the company. As a result, they’re improving the entire industry, including efforts of competitors, in order to positively impact society as a whole. Above […]
Corporate Innovation Programs Come in Ten Flavors
Our recent research on Corporate Innovation Programs (download the high level version) found that companies are attempting to act more nimble and agile by deploying a combination of these innovation programs. Frequency varies, and budgets are skewed around Startup Acquisition, being the bulk of the investment. Corporations are taking pages from startups, to […]
Corporate Innovation Programs Focus on Teams and Empowering Internal Innovation
Though there are many ways to approach innovation, the majority of companies focus on building innovation teams or “Innovation centers of excellence,” as well as fostering internal education, before moving toward external deployments. In Crowd Companies’ recent report, The Corporate Innovation Imperative (download here), we identify 10 types of innovation pr […]
Your Guide to Innovation and Design Methods
By Jeremiah Owyang, with co-contributor Ryan Brinks Corporations are approaching innovation processes and methods in different manners, we’ve seen catalogs of over 70 examples. Here’s a sample of the most common methods that we’ve commonly heard in our interviews from our recent report on the Corporate Innovation Imperative (download). Feel free to leave com […]
Intrapreneurship Programs: Engage your Employees, Activate Diverse Ideas, Satisfy Customers
Most large corporations have a wide range of customer types. It often spans many countries, languages, and cultures. To help create the right product solutions for your customers, savvy companies are activating their employees (not just the dedicated product team) to unleash innovation from all areas of the company, which results in a diverse set [...]
How Corporate Innovation Programs are Measuring Success
Corporate innovation programs are primarily measuring revenue to show success –but that’s a risk, it a small incubated program is being compared to the primary billion dollar business lines. ROI is a fallacy metric of corporate innovation. Basing program success on ROI too early, rather than dedicated innovation KPIs, will not yield an accurate representatio […]
These Ten Delivery Drones Are Coming To Your House
By Jeremiah Owyang, with co-contributor Ryan Brinks Drones come in many shapes and sizes, and are coming to a front door near you. Retail, logistics, and the way we shop and consume will never be the same. We call this trend the “Autonomous World” when robots are able to augment, supplant and replace human workers [...]

Snap Hires Swiss Team Behind Software Protection Startup July 21, 2017
Snap Inc. has quietly acquired the team behind Swiss startup Strong.Codes, a maker of tools that obscures software code and makes it harder for competitors to copy.In early 2017 Snap hired Laurent Balmelli, an engineer who co-founded Strong.Codes. The rest of the four-strong team has since joined Balmelli, according to a person familiar with the move and inf […]
Discovery Interest in Scripps Driven by Visions of $3 TV Bundle July 21, 2017
Discovery Communications wants to offer web-TV service for the price of a Starbucks latte and sees HGTV's owner as a key part of it.Discovery is one of two companies, along with Viacom, vying to buy Scripps Networks Interactive, according to people with knowledge of the matter. The negotiations are at advanced stages and a deal could be announced by the […]
Marcel Is Just a Baby Compared to JWT's Pangaea July 21, 2017
Nearly two years before Publicis dropped its Marcel news at the Cannes Lions, JWT embarked on an artificial intelligence mission of its own. In 2015, the agency quietly began developing Pangaea, an A.I.-powered system that's helping to turn the agency network's 12,000-strong staff into an information and problem-solving resource.Pangaea takes its c […]
Sears to Integrate Alexa Into Appliances and Start Selling on Amazon July 20, 2017
Shares in Sears Holdings kicked off their biggest rally in almost two months after the company agreed to sell its Kenmore line on Amazon.com and integrate Amazon's virtual assistant Alexa into the appliances. That means the company's air conditioners and other devices will respond to voice commands.Terms of the partnership weren't disclosed, a […]
Google Launches Ad Campaign #OnGoogleMaps July 20, 2017
Google's next earnings call is slated for Monday. Continue reading at AdAge.com
Small Agency Conference Video: Advice on Investing in Tech July 20, 2017
Sean McInerney, VP-technology at Huge, has some thoughts on small agencies' approach to tech investing that you really ought to hear. Recorded at Ad Age's annual Small Agency Conference, which took place this year in Nashville.Also from the conference, Barton F. Graf's Jeff Benjamin delivered 3 brisk tips on surviving advertising and Kastner […]
Facebook's Subscription Plan Gives Publishers Hope at Last July 19, 2017
Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the social network will let publishers set up paywalls on the […]
Chipotle and RZA Hype a New Music Program While Virginia Store Is Cleaned July 19, 2017
Chipotle is hoping a musical and visual online experience can help the company bounce past yet another PR hit.The chain called on the Wu-Tang Clan's RZA to help create and introduce Savor.Wavs, a microsite that assembles music and visuals based on visitors' picks from the Chipotle menu.That includes the meat and dairy, even though RZA is a vegan. C […]
Google Search Embraces the Feed -- but Don't Call It Social July 19, 2017
Years ago, Google built a social network separate from its prized asset, web search. The effort failed. Now the company is trying again -- only this time, it's turning its search engine into something that looks a lot like the news feed of a social network.The Alphabet Inc. unit is introducing a tailored feed of news, entertainment and myriad web conten […]
Hashtags' Boom in TV Commercials Is Over July 19, 2017
TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according to a study of more than 500,000 commercials since 2012 by iSpot.tv, which closely tracks ads on TV.The biggest change was the increase of brands urging customers to visit a domain, iSpot.tv CEO Sean Muller said. Monthly spen […]

Globe and Mail Marketing

Selling vaping: E-cigarette industry grapples with cloudy rules
What the Sears? A retailer’s decades of brand evolution
Captain Morgan defends trademark as Admiral Nelson’s is ordered to weigh anchor
Departing the media ‘management trenches,’ Doug Knight reflects on industry challenges
Quirky Instagram history project could hold a lesson for digital marketers
Coming to TV: Broadcasters trying to target you with commercials
Canada in Cannes: is the ad industry at a disadvantage in this global competition?
Ottawa freezes anti-spam provision, seeks review of legislation
Rogers pitches TV as the safe choice for advertisers
TD hopes new look will persuade customers to pull up a chair