
The power of data drilling
Hello everyone, We’re currently running a DR campaign for a client and we’re tracking “conversions” (online leads) on site. Without much surprise, I’m seeing much more Post-Impression Conversions than Post-Click Conversions, meaning that people see the banners, don’t click, but come to the site, usually through Google, then convert. As I was using our Data Management Platform, Artemis, I’ve noticed something weird: During peak hours (7am, noon, 7-8pm) & peak days (Thursday, Friday), the Activity Rate and Cost per Activity […]
Categories: Insights, Marketing, media measurement