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Monthly Archives: April 2012

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The power of data drilling

April 15, 2012 by Marc-Olivier Thibault

Hello everyone, We’re currently running a DR campaign for a client and we’re tracking “conversions” (online leads) on site. Without much surprise, I’m seeing much more Post-Impression Conversions than Post-Click Conversions, meaning that people see the banners, don’t click, but come to the site, usually through Google, then convert. As I was using our Data Management Platform, Artemis, I’ve noticed something weird: During peak hours (7am, noon, 7-8pm) & peak days (Thursday, Friday), the Activity Rate and Cost per Activity […]

Categories: Insights, Marketing, media measurement

1

Surveys are tricky

April 13, 2012 by Marc-Olivier Thibault

Hello everyone, Pop Quiz! We have a digital campaign running, for Brand A, which we decided to survey. What we do is gather a Control group (before the campaign start) within the footprint of the campaign and ask them which brands they think are “Cool” We then survey people that saw one of the creative formats, either Flash banners, Video or Rich Media. Turns out, from the looks of the results (see above), that the banners are great at generating […]

Categories: Insights, Marketing, media measurement

Instagram bought by Facebook

April 9, 2012 by jwestera

Everything seems to start with the billion number these days. Facebook is buttressing the mobile side of its offering through this acquisition. Compare this against the approach of location based services where Facebook developed their own capabilities versus acquiring Foursquare or other.

Categories: Uncategorized

RTB buying for video – Forrester report

April 4, 2012 by jwestera

RTB buying + behavioural targeting + video = a killer combo for marketers.

Categories: Uncategorized

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Report on Business

‘She-working’ offices swap beer kegs for nursing rooms
New program tailor-made for future leaders in fashion business
BuildDirect exits creditor protection as Fidelity joins $28-million funding deal
Aphria insiders held shares in takeover target, didn’t disclose
From BlackBerry’s rebirth to Facebook’s ‘Zucker punch’: Promise and threat this week
Royal Bank study says focus on ‘human skills’ needed to navigate workplace automation
Investors turn away from Canadian energy stocks despite positive signs in oil sector
CRTC’s rulings on wireless competition lack concrete solutions for high costs, critics say
The Acasta disaster: How a SPAC went splat
‘Google is not the oracle of absolute truth’: Digital giant reckons with its responsibility to journalism

Mashable

How to use less data on your iPhone every month April 24, 2018
This post is part of Mashable's Spring Cleaning Week. Just a little something to distract you from the eternal dread of constantly wiping all those fingerprints off your screen. If you've recently upgraded to a new phone, you might have noticed an annoying, not to mention costly, problem. SEE ALSO: How a vacation and a digital detox app helped cu […]
Brian De Los Santos
NanaGram will mail prints of your photos to your grandparents every month April 24, 2018
Printing photos is making a comeback, with companies like Artifact Uprising and TurnGram encouraging users to bring their iPhone pics into — gasp — the physical realm. One particularly pleasant service is NanaGram, which will mail 10 4x4 or 4x6 photos of your choice to your grandparents — or any relative, really, but it's cutest to say grandparents — fo […]
Chloe Bryan
Pruitt's EPA will now classify burning wood as 'carbon neutral,' baffling scientists (among others) April 24, 2018
Under a new Environmental Protection Agency (EPA) policy unveiled on Monday, burning forest products, known as biomass, will now be considered a "carbon neutral" fuel source. The EPA's action, which EPA administrator Scott Pruitt announced before an audience of Georgia timber industry leaders, for now settles the question of whether chopping […]
Andrew Freedman
Emanuel Macron just owned Donald Trump in their ongoing handshake war April 24, 2018
Read more... {"player":{"description":null,"image":"https://i.amz.mshcdn.com/u-lM72iFaelMBoxaFUXAeVMXke0=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2018%2F4%2Fc97ca411-ccc2-f996%2Fthumb%2F00001.jpg","mediaid":"A6nG2kPe0N","preload":false,"title":"Emanuel Macron just owned […]
Nicole Gallucci
15 pieces of unconventional parenting advice from Arrested Development's unforgettable mom April 24, 2018
Mother's Day is fast approaching and with it the opportunity to say 'thank you' to the incredible moms who nurtured us, raised us, and shaped us. (Really, you should say thank you to your mother every day, but especially on Mother's Day.) SEE ALSO: 21 Mother's Day gifts for the tech-savvy mom But the beautiful (and scary) part of pa […]
MJ Franklin
Cat manages to knock over owner's laptop and self in 2 seconds flat April 24, 2018
Cats are known for laying on laptops, but not trying out somersaults on them. SEE ALSO: Dog being taken away by police shows absolutely no remorse Brandon Salinas had his phone filming when his cat suddenly walked onto his laptop, leaned on the screen, and toppled the whole thing over in just a few seconds. Just accidentally recorded My cat dropping my damn […]
Shelby Slauer
Trying to swear on an iPhone is no different than trying to swear in 'The Good Place' April 24, 2018
Swearing is impossible on NBC's The Good Place, but it's also impossible in this regular place we call Earth if you are a person with autocorrect on your phone. If you haven't watched the show, here's the deal: The Good Place (or whatever part of the afterlife Eleanor, Chidi, and the gang are in these days) is known for censoring swears t […]
Nicole Gallucci
Save $450 on a 65-inch Samsung smart TV at Walmart April 24, 2018
Upgrade your entertainment game with a 65-inch Samsung smart TV for $450 off at Walmart. SEE ALSO: Best phone cases for the Samsung Galaxy S9+ According to the product page, this 4K TV uses HDR picture to deliver Ultra HD quality. It also features a Smart TV Hub that lets you surf any of your favorite entertainment apps in a flash. Nothing like a brand spank […]
Carlos Cadorniga
'Fornite's' community has crowned a king of dancing. And his name is Orange Shirt Kid. April 24, 2018
Fortnite, the free-to-play competitive video game shooter, has become a cultural force in a very short period of time. And as of Sunday, one person has risen to rule it. You might not expect it from a game where 100 people descend on an island and try to shoot and craft their way to the top, but dance parties have become a surprise feature of many Fortnite g […]
Peter Allen Clark
'Game of Thrones' is shaking up Emmy noms in one specific way April 24, 2018
The incestuous relationship between Daenerys Targaryen and Jon Snow may just net them an Emmy. Game of Thrones's Emilia Clarke and Kit Harington are looking to take home a pair of Emmy Awards for their work as lead actors on the hit show's seventh season, Gold Derby reported Tuesday. It will be the first time the actors are being submitted for lead […]
Kellen Beck

Web Strategy

The Six Ways Your Business Will Use Mixed Reality
Download high res version here. By Jaimy Szymanski with Jeremiah Owyang Though consumer applications may receive most of the fanfare, mixed reality technologies offer enterprises many opportunities to supercharge employee skill-sets as well. Utilizing internal-facing augmented reality (AR) and virtual reality (VR) applications––often referred to simply as “ […]
Virtual Assistant Management Systems (VAMS)
By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms r […]
Analysis: Should Blockchain Power Your Customer Loyalty Program?
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Shoul […]
5G Networks will give rise to Intelligent Devices
The vast discussion at Barcelona’s Mobile World Congress isn’t about new devices, but instead about the promise of what an ultra fast 5G network will do. Not only will it enable you to have a fast connection for rich media on your mobile devices, it will also empower many devices to quickly communicate to each [...]
Report Details 5 Models to Organize Internally for Corporate Innovation
The third report in our series on Corporate Innovation, this report documents how companies have organized for innovation success. When innovation occurs in multiple pockets throughout a corporation, organizing to thrive and achieve results may seem an arduous––if not impossible!––task. In Catalyst Companies’ new research report, we detail five models that c […]
Research: Measurements Critical For Corporate Innovation Success
As part of my continued research stream on corporate innovation at Catalyst Companies, an Innovation Council, we’ve completed 3/4 research reports on how large companies are acting more like startups. Here’s some of the findings of how companies formalized innovation programs are shaping up. In this latest research effort, which I partnered with Jaimy Szyman […]
Global Content Strategy: This is Going to Be Big!
Our latest research at Kaleido Insights from my colleague Rebecca Lieb Download here: Global Content Strategy: This is Going to Be Big! Enterprises are still in the early stages of integrating content strategy as a discipline, not only into the marketing mix, but also into operations and technology. Multinationals face a much more complex challenge: scaling […]
Report: Blockchain + Internet of Things = Trusted Automation
Download the full Kaleido Insights report. Our latest report is out, led by my colleague Jessica Groopman and building off prior blockchain research I’ve conducted. Beyond the cryptocurrency hype, how will Blockchain actually impact business models? When it’s combined with IoT technology, it will give a rise to autonomous systems working strongly. Here’s the […]
Self Driving Cars will save you Time and Money
Mercedes Self driving car concept: Let’s look at each other! With a self driving car, what will you do with that extra time and money? Plan now, they arrive in 2–3 years. Time Savings: The average American commuter spends 50 minutes a day going to work and back. With self driving cars emerging in just 2–3 [...]
The Future of Shopping Does Not Involve Carts
It’s Thanksgiving weekend, and crazed consumerism is the top activity, both on Black Friday, Cyber Monday, and everywhere in between. Many shoppers are filling up physical shopping carts (hopefully avoiding a nasty elbow or two) and online shoppers are filling up digital shopping carts. Shopping carts (both physical and digital) will be an anachronism in [.. […]

Spotify bolsters free music model as audio ad wars heat up April 24, 2018
Spotify introduced a new mobile version of its free music service Tuesday and tweaked a major competitor along the way.The expanded offering is being rolled out ahead of YouTube's new subscription music product. Google-owned YouTube is aiming to persuade some of its 1.5 billion monthly users to upgrade to a paid version. Spotify already operates the lar […]
Viacom agrees to deliver a new slate of shows to Snapchat April 24, 2018
Viacom says it has renewed the Snapchat versions of "Girl Code" and "Cribs," a pair of MTV shows tweaked for the Snapchat audience, and is introducing an original program for the platform called "Promposal," about high-schoolers setting up elaborate prom date proposals. The shows are part of a broader committment by Viacom to pr […]
Google says it's ready for GDPR, and other ad-focused takeaways from Alphabet earnings April 23, 2018
Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO Sundar Pichai offered little if any insight into the way imminent European regulations will affect its businessto say nothing of potental legislation out of Washington amid new attention to online privacy.Google's […]
Facebook says it's removed more ISIS content by actively looking for it April 23, 2018
Facebook Inc. said it was able to remove a larger amount of content from the Islamic State and al-Qaeda in the first quarter of 2018 by actively looking for it.The company has trained its review systems -- both humans and computer algorithms -- to seek out posts from terrorist groups. The social network took action on 1.9 million pieces of content from those […]
By the tapping of my thumbs, something snarky this way comes April 23, 2018
In celebration of William Shakespeare's 454th birthday, the United Kingdom's Royal Mail festooned a postbox with famous quotes from the Bard's plays: "Twelfth Night," "The Tempest," "Much Ado About Nothing."The Royal Shakespeare Company even turned out two of their own for some tender Royal Mail publicity shots. B […]
Amazon is said to be working on another big bet: home robots April 23, 2018
Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer.Now Amazon is working on another big bet: robots for the home.The retail and cloud computing giant has embarked on an ambitious, top-secr […]
Apple's Shazam buy probed as EU targets music app's data trove April 23, 2018
Apple's takeover of music-identification service Shazam faces an extended European Union probe as antitrust regulators raised concerns that the iPhone maker could use the app's data to lure customers to its own music service.The EU set a Sept. 4 deadline to investigate whether Apple might get unfair access to commercially sensitive data about users […]
Study of influencer spenders finds big names, lots of fake followers April 23, 2018
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Facebook to show pre-roll video ads in more places April 20, 2018
Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about "best practices and updates on video and monetization."One of the ways for media companies to make money on Facebook i […]
Google, Twitter pressed to follow Facebook into Senate hearings April 20, 2018
The CEOs of Google and Twitter may be next to follow Mark Zuckerberg into a gauntlet of congressional hearings.Senate Commerce Chairman John Thune said he's considering another public hearing on data privacy and spoke with representatives of Alphabet Inc.'s Google this week, suggesting the company send CEO Sundar Pichai to answer questions."I […]

Globe and Mail Marketing

Furniture brands using short films to tell their stories to consumers
Anger over minimum-wage response could pose threat to Tim Hortons brand
With Budweiser’s Olympic-themed gold lights, a Canadian marketing idea goes global
How industry players helped shape Ontario’s loyalty-points law
Toy makers turn to YouTube influencers to advertise ahead of holidays
Domain spoofing: The advertising industry fights back
CPPIB to launch marketing campaign aimed at improving public perception
Digital ‘totalitarian marketing’ threatens privacy and security, former advertising executive says
Canadians’ viewing habits shifting to web-only: CRTC
Ad industry group calls for resources for victims of sexual harassment