Hello everyone, We’re currently running a DR campaign for a client and we’re tracking “conversions” (online leads) on site. Without much surprise, I’m seeing much more Post-Impression Conversions than Post-Click Conversions, meaning that people see the banners, don’t click, but come to the site, usually through Google, then convert. As I was using our Data Management Platform, Artemis, I’ve noticed something weird: During peak hours (7am, noon, 7-8pm) & peak days (Thursday, Friday), the Activity Rate and Cost per Activity […]
Hello everyone, Pop Quiz! We have a digital campaign running, for Brand A, which we decided to survey. What we do is gather a Control group (before the campaign start) within the footprint of the campaign and ask them which brands they think are “Cool” We then survey people that saw one of the creative formats, either Flash banners, Video or Rich Media. Turns out, from the looks of the results (see above), that the banners are great at generating […]
Everything seems to start with the billion number these days. Facebook is buttressing the mobile side of its offering through this acquisition. Compare this against the approach of location based services where Facebook developed their own capabilities versus acquiring Foursquare or other.