Thoughts about media in Canada

Case Study: La Guadeloupe (Atout-France)

The Atout France campaign for Guadeloupe was exceptional in many ways. It benefitted from maximum content integration accomplished within a limited budget. With subtle and sustained content integrated in nine different articles of the November 17, 2011 edition of the Voir weekly, the Guadeloupe campaign dominated the publication from front to back, including the special travel section.

Written by journalists, content on Guadeloupe seamlessly linked with the publication’s various sections: mention on the front page, mock front page in the travel section, articles on food and wine, on accommodations and on activities, as well as several integrations in the weekly calendar of events.

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