Thoughts about media in Canada

Paid Owned Earned attribution model white paper

Marketers who look at their search, video, display and social as separate silos are missing their best optimization opportunities.

In this latest Havas Digital white paper we have examined 3 case studies looking how paid owned and earned media efforts can be optimized using Artemis and a lot of math. Download the white paper here.

What’s also interesting is looking at how they optimized paid search spend with television spend to deliver more acquisitions. Just goes to show how getting all your media data into one spot is important.

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