Thoughts about media in Canada

Think Performance Google Seminar

I’ve seen some good acts; Bono, Mick (and his swagger), Circus Soleil, and now I can add Avinash Kaushik (Author/Digital Marketing Evangelist from Google) to my list. It’s the first time I have witnessed true, unabated laughter at an industry seminar. His wit, animation and passion for the digital marketing industry is unparalleled.

Aside from giving examples how Canadian online Commerce sites fail to take his money, he also touched on metrics throughout the industry. Everything from GRPs to impressions and even engagement were deemed as stupid ways of measuring success. For online, bounce rate should be heavily focused on, as it demonstrates consumer interest in the online canvas that the marketer has produced.

To get a better idea of what he considers smart and stupid metrics see the attached photo… His unbridled emotion is an added bonus.


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