I find this trend interesting (Google queries for the term “best ever” over time). My hypothesis: While search algorithms improve, delivering more accurate results, web content multiplies tenfold. This makes it so that content creators have a hard time being seen and the consumer sees ‘relevant yet not quite exactly what they’re looking for’ content. Now my chicken n egg question is: Is there more content tagged as “best ever” because there is an important increase in “best ever” searches? Or are there more “best ever” searches because there is more “best ever” tagged content?