Thoughts about media in Canada

Benchmarking aka the art of putting things into perspective

Benchmarking, a short story. By M-O Thibault.

“How big is Vine, the new Twitter app, in Canada?”

Legit question. Let me check Google Trends.

At first glance, huge, right? (Click on post to see images)

Vine Trend in Canada

Let’s now compare against a benchmark… Twitter.

Vine Trend in Canada as compared to Twitter

Benchmarks, they exist for a reason.

The end.

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