Press Releases

HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA

HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST INNOVATIVE CLIENT FOCUSED MEDIA GROUP

Toronto, 18th January 2013 – Havas today announced another step forward with its integration strategy to underscore its simple and agile structure.

The newly created ‘Havas Media Group’ will include all of Havas’s media agencies, consisting of Havas Media (operating in 126 markets), within which its media brand MPG and its digital brand Media Contacts will be fully incorporated and rebranded, and Arena Media (operating in 13 markets). The rebrand is supported by a new simplified structure that places its digital expertise and content marketing at the core of its operations.

Alfonso Rodés, Havas Media Group’s CEO comments: “The explosion of digital media means that no one can afford to deliver a siloed approach to communications.  This new media model integrates our digital expertise “at the core” of our organization, promoting greater agility between all our teams and disciplines. It’s a simple yet progressive move that enables us to harness the digital transformation that has hit all types of media. By reorganizing our teams, changing the lines of reporting and investing in building company-wide digital fluency, we put ourselves in a unique position in the industry.”

The new media organization allows Havas to continue its strategy to be the first major communications holding company to invest in establishing digital excellence at the center of all its agencies around the world. The new structure will place its specialized units such as Artemis (the group’s global data management network), Mobext (mobile network), Socialyse (social media), and Affiperf (Havas’s global trading desk) so that they are more accessible to the teams from both Havas Media Group and Havas Creative Group.

On the content marketing side, Havas Sports & Entertainment will support this structure with its 36 international offices, alongside such as Cake (Paris, London, New York) Havas Event and Havas Productions.

Locally, there will be no changes to the senior management in Toronto and Montreal.

Kevin Johnson, SVP Managing Director comments: “This rebranding continues the work we are doing at a Havas level and aligns us in terms of branding and structure to our sister agency Havas Worldwide. This will allow for a simpler and more agile corporate structure that aligns with our clients’ needs and the increasing demand for digital fluency and a new level of story telling.”

To support this move the Havas Media brand will be relaunched on Jan 24th with a new identity to reflect the tighter, more integrated organizational structure.

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MPG Media Contacts wins the regional remit of Beaute Prestige International’s media business

Asia Pacific, June 29th, 2012 – Havas Media agencies MPG Media Contacts have announced their appointment as the regional media AOR of leading French fragrance company Beaute Prestige International (BPI).

The account, to be hubbed out of agency’s Singapore office, was handed over to the agencies without a pitch process. MPG Media Contacts will handle the offline and online media planning and buying duties for brands under BPI umbrella, including Issey Miyake, Jean Paul Gaultier, Elie Saab and Narciso Rodriguez.

The company, founded in 1990 and based in Paris, has regional offices in Miami and Singapore.

Karen Cheong, Marketing Director of BPI Asia Pacific said: “We have chosen MPG because they have a strong experience working with luxury and fragrance brands.  Their support network of offices in 18 markets across Asia-Pacific, coordinated out of their regional hub in Singapore closely matches our own regional set-up and will allow us to benefit from both local and regional expertise in media buying.”

Melvin Lim, CEO of Havas Media Singapore, said: “BPI has an iconic roster of brands and we are happy to be given an opportunity to work on them. Our expertise and success in working with luxury brands was what encouraged the clients to entrust this account to us. The team in Singapore is already working on the media strategy and plans for the brands under the BPI umbrella.”

Talking about the plans for the company this year Karen added: “BPI’s partnership with MPG APAC kicks-off on a high note with the media planning for our major new female fragrance launch for Issey Miyake brand in September 2012.  Along with other sustenance campaigns for our other brands, we’ve been busy….and I should say efficient to quickly put together all the media plans for 2nd half of 2012 together.  Markets we will cover this year includes Singapore, Hong Kong, Taiwan, Thailand, China and Japan”.

BPI’s media business was previously handled by Carat Singapore.

About MPG:

MPG anchors Havas Media, the world’s fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

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Philips Continues Global Media Relationship with Carat – Adds New Partnership with MPG

TORONTO, Nov 11, 2011 – While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organization. At the same time, a new partnership will begin with global media agency MPG in the specific geographies of the Americas, France and southern Europe. In these markets, MPG will be responsible for the media requirements of the Consumer Lifestyle sector, including paid search management. Carat will continue to provide local media agency services in all other geographies.

“Continuing our relationship with Carat is testimony to the strength of their strategic offering and the trusted partnership we have built in the recent years,” said Antonio Hidalgo, Chief Innovation, Marketing and Strategy Officer of Philips Consumer Lifestyle, who led the process. “The addition of MPG for specific geographies reflects Philips’ focus on identifying strong local partners to deliver business results.”

“Delivering value with speed is the essence of this future partnership,” said Sital Banerjee, Global Head of Media at Philips. “I am confident that Carat and MPG, together with our other marketing communications agency partners will form a formidable team, delivering value for Philips.”

About MPG:

MPG anchors Havas Media, the world’s fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

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Havas Digital Partners with Experian Hitwise for Global Online Competitive Intelligence and Consumer Insights

New York, N.Y., Feb. 2, 2011 — Havas Digital, the digital arm of Havas Media and one of the world’s largest global interactive advertising and communications groups, has selected Experian Hitwise, a part of Experian Marketing Services, to provide online competitive intelligence and consumer insights to Havas Digital and other Havas interactive agencies around the world.

As part of the agreement, Havas Digital, EURO RSCG and Arena Quantum in the United States, Canada and the United Kingdom will receive access to the full range of Experian Hitwise tools — including Demographics and Mosaic® lifestyle segmentation, online traffic (Clickstream) analysis and advanced Search Intelligence — for research, strategy development, media planning, campaign management and reporting, and new business pitches.

“Using Experian Hitwise, we are able to access robust insights into competitive and consumer trends that can be used to optimize the digital footprint of our clients. The ability to quickly drill down into Website, industry and/or search term is very powerful,” said Rob Griffin, SVP, Global Director of Product Development, Havas Digital.

Havas is the holding company for many of the world’s elite ad agencies and media networks, including Euro RSCG, Arnold Worldwide and Havas Media. Brands that place their trust with Havas include Hyundai, Kia, Volvo, Peugeot, Citroen, Danone, Orange, Telefonica, Nike, Coca Cola, AXA, Fidelity, Carnival, Vodafone and many more.

“Havas Digital has proven to be an innovator in using data to drive online marketing,” said Luke McGuinness, vice president of partnerships and product management, Experian Hitwise. “This makes them an excellent partner to leverage the sophistication of Experian Hitwise data and analytical services.”

About Experian Hitwise

Experian® Hitwise® is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise Research Blog at http://www.ilovedata.com and Hitwise Data Center at http://www.hitwise.com/datacenter.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton UK and Spanish based creative shop expanding rapidly worldwide, One-to-One, specialized CRM solution in Portugal, and N2, strategic digital services network.

Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.

Havas Digital’s brands currently operate from 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.

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MPG Canada Announces New Director of Research

15 December 2010 (Toronto)

For immediate release- MPG Canada is pleased to announce that Julian Lai will join the team as the new Director of Research for Canada based out of MPG’s Toronto office.

Julian is a seasoned authority. He has a vast advertising background, which began on the client side in 1988. He then moved to the agency side of the business in 1995. He brings with him over 10 years of media experience in the Canadian and international landscapes. Julian has recently returned from China, where he spent 4 years leading the Research Department for Mediaedge.

Julian’s addition signals an increased focus and essential emphasis from the agency upon the need for insights and research. MPG has placed a premium upon increasing its research capabilities to better serve its existing clients, while seeking new opportunities in the marketplace.

Kevin Johnson, SVP, Managing Director, echoed these sentiments, saying, “over the past year, MPG has set in place a plan to deliver greater capabilities in research and insight. Julian will bring tremendous expertise and a senior level of involvement to our talented team.”

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MOBEXT AND CADIO RELEASE NEW RESEARCH ON LOCATION-BASED SERVICES FOR MARKETERS

White Paper Examines Real User Data to Determine How Marketers Can Use Location-Based Services to Complement Existing Marketing Plans, Drive Deeper Consumer Engagement

BOSTON, MA, USA – April 21, 2010 – Leading mobile marketing agency Mobext (www.mobext.com) , part of Havas Digital, and mobile consumer analytics firm Cadio (www.cadiomobile.com) today released new research into the use of location-based mobile services to increase consumer engagement, and how marketers can use location as a market research tool complement existing marketing plans and drive deeper understanding of consumer behaviors and shopping preferences and patterns.

Mobext and Cadio partnered in late 2009 to launch the research study, which included analysis of GPS data from opted-in mobile phone users in New York, Boston and Chicago who agreed to share GPS data every 10 minutes for a 2-week period starting on the Wednesday before Thanksgiving.  This time period was chosen specifically to capture travel and shopping patterns associated with the long Thanksgiving weekend.

Key research findings include:

  • The data revealed a link between shopping and behavioral preferences of participants in many instances – for example, study participants who visited Whole Foods were twice as likely to engage in fitness activities versus participants who shopped elsewhere; this link suggests the potential success of co-marketing programs with gyms or yoga studios to increase acquisition rates.
  • An advertiser with shopping pattern information from its customers is able to tailor its messaging based on the times during which their customers segments choose to shop – during this study specifically, data showed that close to 70 percent of all visits to big-footprint retail locations took place on Saturdays or Sundays; surprisingly, only 11 percent took place on Black Friday, and 25 percent of participants actually shopped the Sunday following Thanksgiving.  On average, participants visited two stores on each weekend day.
  • Location-based services also help obtain competitive information.  For example, the study found that, of its participants, 50 percent of Starbucks visitors also visited Dunkin Donuts locations.  However, if a participant visited a Dunkin Donuts location, there was a 67 percent chance they would also visit Starbucks – thereby implying that the study’s participants preferred Starbucks coffee to Dunkin Donuts, with an increased visit frequency of 13 percent.  Armed with this level of insight, competitors in this category could consider what drivers, including coffee taste, product mix, location atmosphere and customer experience, contribute to this behavioral preference.

The Mobext Insight, Using Location-Based Services to Increase Consumer Engagement, is available online at http://www.mobext.com/insights/Mobext_LBS_WhitePaper.pdf .

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About Mobext

Mobext is the mobile marketing network of Havas Digital, the umbrella holding company that manages all Havas Media’s interactive companies. Mobext was launched in 2007 as the first agency and strategic consulting company to offer specialized services within the international mobile marketing arena. The network’s main mobile marketing services include; messaging applications, mobile internet consulting and development; WAP advertising; mobile video, services and applications amongst others. Mobext currently operates in the US, Spain, France, UK, Portugal, Mexico & Brazil. Mobext works with a large list of blue chip clients globally such as Barclays, Bimbo, Coty, Grupo Prisa, Nike, Pikolin, Planeta d’Agostini, Spanair, Telcel, Toyota, and Warner to name a few.

Please see www.mobext.com for more information.

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Uncommon, direct marketing specialist in Spain, One-to-One, specialized CRM solution in Portugal, and Archibald Ingall Stretton the new UK based creative shop expanding rapidly worldwide.

Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.

Havas Digital’s brands currently operate from 43 offices in 33 different countries across Europe, North America, South America, Asia, and Oceania, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Diageo, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.

Please check www.havasdigital.com for more information.

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