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Tag: Steve Rosenblum

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Tetley tea results from IAB CMOST study

May 6, 2011 by jwestera

Here are the results of the IAB’s 9th CMOST study. These studies provide some of the best ammunition in helping marketers understand how online fits into the media mix and avoid the clickthrough measurement misperception. Congrats to Steve Rosenblum over at the IAB for doing such a thorough job of nailing down the results and getting it into an easy to read format. The Canadian media industry needs more of this kind of thing.

Categories: media measurement • Tags: IAB CMOST, Steve Rosenblum, Tetley Tea

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Report on Business

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Mashable

How to use less data on your iPhone every month April 24, 2018
This post is part of Mashable's Spring Cleaning Week. Just a little something to distract you from the eternal dread of constantly wiping all those fingerprints off your screen. If you've recently upgraded to a new phone, you might have noticed an annoying, not to mention costly, problem. SEE ALSO: How a vacation and a digital detox app helped cu […]
Brian De Los Santos
NanaGram will mail prints of your photos to your grandparents every month April 24, 2018
Printing photos is making a comeback, with companies like Artifact Uprising and TurnGram encouraging users to bring their iPhone pics into — gasp — the physical realm. One particularly pleasant service is NanaGram, which will mail 10 4x4 or 4x6 photos of your choice to your grandparents — or any relative, really, but it's cutest to say grandparents — fo […]
Chloe Bryan
Pruitt's EPA will now classify burning wood as 'carbon neutral,' baffling scientists (among others) April 24, 2018
Under a new Environmental Protection Agency (EPA) policy unveiled on Monday, burning forest products, known as biomass, will now be considered a "carbon neutral" fuel source. The EPA's action, which EPA administrator Scott Pruitt announced before an audience of Georgia timber industry leaders, for now settles the question of whether chopping […]
Andrew Freedman
Emanuel Macron just owned Donald Trump in their ongoing handshake war April 24, 2018
Read more... {"player":{"description":null,"image":"https://i.amz.mshcdn.com/u-lM72iFaelMBoxaFUXAeVMXke0=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2018%2F4%2Fc97ca411-ccc2-f996%2Fthumb%2F00001.jpg","mediaid":"A6nG2kPe0N","preload":false,"title":"Emanuel Macron just owned […]
Nicole Gallucci
15 pieces of unconventional parenting advice from Arrested Development's unforgettable mom April 24, 2018
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MJ Franklin
Cat manages to knock over owner's laptop and self in 2 seconds flat April 24, 2018
Cats are known for laying on laptops, but not trying out somersaults on them. SEE ALSO: Dog being taken away by police shows absolutely no remorse Brandon Salinas had his phone filming when his cat suddenly walked onto his laptop, leaned on the screen, and toppled the whole thing over in just a few seconds. Just accidentally recorded My cat dropping my damn […]
Shelby Slauer
Trying to swear on an iPhone is no different than trying to swear in 'The Good Place' April 24, 2018
Swearing is impossible on NBC's The Good Place, but it's also impossible in this regular place we call Earth if you are a person with autocorrect on your phone. If you haven't watched the show, here's the deal: The Good Place (or whatever part of the afterlife Eleanor, Chidi, and the gang are in these days) is known for censoring swears t […]
Nicole Gallucci
Save $450 on a 65-inch Samsung smart TV at Walmart April 24, 2018
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Carlos Cadorniga
'Fornite's' community has crowned a king of dancing. And his name is Orange Shirt Kid. April 24, 2018
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'Game of Thrones' is shaking up Emmy noms in one specific way April 24, 2018
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Kellen Beck

Web Strategy

The Six Ways Your Business Will Use Mixed Reality
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Virtual Assistant Management Systems (VAMS)
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Analysis: Should Blockchain Power Your Customer Loyalty Program?
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Shoul […]
5G Networks will give rise to Intelligent Devices
The vast discussion at Barcelona’s Mobile World Congress isn’t about new devices, but instead about the promise of what an ultra fast 5G network will do. Not only will it enable you to have a fast connection for rich media on your mobile devices, it will also empower many devices to quickly communicate to each [...]
Report Details 5 Models to Organize Internally for Corporate Innovation
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Self Driving Cars will save you Time and Money
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Spotify bolsters free music model as audio ad wars heat up April 24, 2018
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Viacom agrees to deliver a new slate of shows to Snapchat April 24, 2018
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Google says it's ready for GDPR, and other ad-focused takeaways from Alphabet earnings April 23, 2018
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Facebook says it's removed more ISIS content by actively looking for it April 23, 2018
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By the tapping of my thumbs, something snarky this way comes April 23, 2018
In celebration of William Shakespeare's 454th birthday, the United Kingdom's Royal Mail festooned a postbox with famous quotes from the Bard's plays: "Twelfth Night," "The Tempest," "Much Ado About Nothing."The Royal Shakespeare Company even turned out two of their own for some tender Royal Mail publicity shots. B […]
Amazon is said to be working on another big bet: home robots April 23, 2018
Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer.Now Amazon is working on another big bet: robots for the home.The retail and cloud computing giant has embarked on an ambitious, top-secr […]
Apple's Shazam buy probed as EU targets music app's data trove April 23, 2018
Apple's takeover of music-identification service Shazam faces an extended European Union probe as antitrust regulators raised concerns that the iPhone maker could use the app's data to lure customers to its own music service.The EU set a Sept. 4 deadline to investigate whether Apple might get unfair access to commercially sensitive data about users […]
Study of influencer spenders finds big names, lots of fake followers April 23, 2018
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Facebook to show pre-roll video ads in more places April 20, 2018
Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about "best practices and updates on video and monetization."One of the ways for media companies to make money on Facebook i […]
Google, Twitter pressed to follow Facebook into Senate hearings April 20, 2018
The CEOs of Google and Twitter may be next to follow Mark Zuckerberg into a gauntlet of congressional hearings.Senate Commerce Chairman John Thune said he's considering another public hearing on data privacy and spoke with representatives of Alphabet Inc.'s Google this week, suggesting the company send CEO Sundar Pichai to answer questions."I […]

Globe and Mail Marketing

Furniture brands using short films to tell their stories to consumers
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CPPIB to launch marketing campaign aimed at improving public perception
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Canadians’ viewing habits shifting to web-only: CRTC
Ad industry group calls for resources for victims of sexual harassment