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Tag: Steve Rosenblum

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Tetley tea results from IAB CMOST study

May 6, 2011 by jwestera

Here are the results of the IAB’s 9th CMOST study. These studies provide some of the best ammunition in helping marketers understand how online fits into the media mix and avoid the clickthrough measurement misperception. Congrats to Steve Rosenblum over at the IAB for doing such a thorough job of nailing down the results and getting it into an easy to read format. The Canadian media industry needs more of this kind of thing.

Categories: media measurement • Tags: IAB CMOST, Steve Rosenblum, Tetley Tea

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Jack Meyers Media Report

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Report on Business

‘She-working’ offices swap beer kegs for nursing rooms
New program tailor-made for future leaders in fashion business
BuildDirect exits creditor protection as Fidelity joins $28-million funding deal
Aphria insiders held shares in takeover target, didn’t disclose
From BlackBerry’s rebirth to Facebook’s ‘Zucker punch’: Promise and threat this week
Royal Bank study says focus on ‘human skills’ needed to navigate workplace automation
Investors turn away from Canadian energy stocks despite positive signs in oil sector
CRTC’s rulings on wireless competition lack concrete solutions for high costs, critics say
The Acasta disaster: How a SPAC went splat
‘Google is not the oracle of absolute truth’: Digital giant reckons with its responsibility to journalism

Mashable

Doctor suspended after video of tense stand-off with patient goes viral June 18, 2018
An emergency room physician has been suspended after a video showing an tense dispute with a patient went viral. 20-year-old Samuel Bardwell was unable to get up from a hospital bed at El Camino Hospital in California, after he suffered an anxiety attack following basketball practice last Monday, reported SFGate. SEE ALSO: A helpful list of mental health res […]
Johnny Lieu
Facebook tightens its policies on gun-related advertising June 18, 2018
Facebook is tightening up its rules on advertising gun accessories to minors. The social media giant announced it would restrict the advertising of weapon accessories, such as optics, belt accessories and holsters, to those over the age of 18. It is not outright banning the advertising of these kinds of items. SEE ALSO: Facebook’s desperate for people to tak […]
Johnny Lieu
South Korea came up with a very creative tactic to use against Sweden in the World Cup June 17, 2018
Whenever you bring together dozens of different countries from around the globe, there's gonna be some cross-cultural confusion. And if you're South Korean coach Shin Tae-yong, you figure out how to work that to your advantage. SEE ALSO: World Cup opening game proved a little tricky for people with colour blindness In a press conference Sunday, Shi […]
Angie Han
Artificial 'earthquake' detected in Mexico after World Cup goal June 17, 2018
Mexico is now the gold standard for fan celebration. A small artificial earthquake was detected in Mexico City on Sunday after Hirving Lozano scored a goal — the only goal of the game — during Mexico's World Cup matchup against Germany. According to SIMMSA, which monitors seismic activity in the area, the earthquake was likely caused by "massive j […]
Chloe Bryan
Warner Bros. is cracking down on Harry Potter festivals, and fans are not pleased June 17, 2018
According to Warner Bros., magic is not for everyone. As reported by the Associated Press on Saturday, the studio's powers-that-be are cracking down on unauthorized Harry Potter festivals, eliciting disappointment and frustration from fans. Festivals are now prohibited from using any "names, places, or objects" associated with the series — wh […]
Chloe Bryan
Tom Hanks saves Shakespeare through the magic of improv June 17, 2018
Leave it to Tom Hanks to save the day by combining Shakespeare and improv. As reported by The Orange County Register, Hanks was performing in a production of Henry IV at the Shakespeare Center of Los Angeles on Wednesday when an audience member fell ill and passed out. SEE ALSO: Tom Hanks acts out every Tom Hanks movie in 8 minutes The play was paused for […]
Angie Han
The iPhone 3GS is going back on sale, but for a limited time and only in South Korea June 17, 2018
Apple hasn't manufactured a new iPhone 3GS since the now-ancient smartphone was retired in 2012. But shoppers in South Korea will be able to pick one up before June is over. South Korean wireless carrier SK Telink discovered an unsold shipment of the third-generation iPhone hidden away in a warehouse, local news service ETNews reports (h/t VentureBeat). […]
Adam Rosenberg
The most heartwarming tale of amateur squirrel dentistry you'll read today June 17, 2018
Call her Captain America, because she just saved Bucky. Bucky the squirrel, that is. SEE ALSO: This acrobatic squirrel nails its 'Wrecking Ball' moment while attempting to score birdseed As reported by Sarah Kraus of Global News, Jannett Talbott (who is Canadian, so not actually Captain America) noticed that one of the squirrels in her feeder was s […]
Angie Han
School receptionist rings in summer vacation with PA system cover of 'At Last' June 17, 2018
I am ashamed to admit that, as a student, I never paid that much attention to what anyone was saying over the PA system. But if my school had employed Regina Ballard, I might've. The North Carolina school receptionist sang a truly beautiful rendition of "At Last" on Wednesday to celebrate her last day in the office before summer vacation. The […]
Chloe Bryan
'Captain Marvel' hires 'Fortnite' composer Pinar Toprak, the first woman to score a Marvel film June 17, 2018
Turkish-American composer Pinar Toprak has been hired to compose the score for Captain Marvel, which will premiere in March of next year. Even if you're not a film score buff, there's a good chance you're already familiar with Toprak's work. In addition to writing additional music for Justice League in 2017, she is responsible for some o […]
Chloe Bryan

Web Strategy

The Six Ways Your Business Will Use Mixed Reality
Download high res version here. By Jaimy Szymanski with Jeremiah Owyang Though consumer applications may receive most of the fanfare, mixed reality technologies offer enterprises many opportunities to supercharge employee skill-sets as well. Utilizing internal-facing augmented reality (AR) and virtual reality (VR) applications––often referred to simply as “ […]
Virtual Assistant Management Systems (VAMS)
By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms r […]
Analysis: Should Blockchain Power Your Customer Loyalty Program?
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Shoul […]
5G Networks will give rise to Intelligent Devices
The vast discussion at Barcelona’s Mobile World Congress isn’t about new devices, but instead about the promise of what an ultra fast 5G network will do. Not only will it enable you to have a fast connection for rich media on your mobile devices, it will also empower many devices to quickly communicate to each [...]
Report Details 5 Models to Organize Internally for Corporate Innovation
The third report in our series on Corporate Innovation, this report documents how companies have organized for innovation success. When innovation occurs in multiple pockets throughout a corporation, organizing to thrive and achieve results may seem an arduous––if not impossible!––task. In Catalyst Companies’ new research report, we detail five models that c […]
Research: Measurements Critical For Corporate Innovation Success
As part of my continued research stream on corporate innovation at Catalyst Companies, an Innovation Council, we’ve completed 3/4 research reports on how large companies are acting more like startups. Here’s some of the findings of how companies formalized innovation programs are shaping up. In this latest research effort, which I partnered with Jaimy Szyman […]
Global Content Strategy: This is Going to Be Big!
Our latest research at Kaleido Insights from my colleague Rebecca Lieb Download here: Global Content Strategy: This is Going to Be Big! Enterprises are still in the early stages of integrating content strategy as a discipline, not only into the marketing mix, but also into operations and technology. Multinationals face a much more complex challenge: scaling […]
Report: Blockchain + Internet of Things = Trusted Automation
Download the full Kaleido Insights report. Our latest report is out, led by my colleague Jessica Groopman and building off prior blockchain research I’ve conducted. Beyond the cryptocurrency hype, how will Blockchain actually impact business models? When it’s combined with IoT technology, it will give a rise to autonomous systems working strongly. Here’s the […]
Self Driving Cars will save you Time and Money
Mercedes Self driving car concept: Let’s look at each other! With a self driving car, what will you do with that extra time and money? Plan now, they arrive in 2–3 years. Time Savings: The average American commuter spends 50 minutes a day going to work and back. With self driving cars emerging in just 2–3 [...]
The Future of Shopping Does Not Involve Carts
It’s Thanksgiving weekend, and crazed consumerism is the top activity, both on Black Friday, Cyber Monday, and everywhere in between. Many shoppers are filling up physical shopping carts (hopefully avoiding a nasty elbow or two) and online shoppers are filling up digital shopping carts. Shopping carts (both physical and digital) will be an anachronism in [.. […]

Twitter takes over Cannes with billboard domination June 15, 2018
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival from carrier to Croisette.The micro-media app says it bought billboard space everywhere from Nice airport to the Palais, the heart of the Cannes Lions International Festival of […]
How to Reach Consumers While Protecting Their Privacy June 15, 2018
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use a […]
Iconic brand advertising on TV isn't going anywhere June 14, 2018
The era of "peak TV" has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have never been more challenges for marketers.TV's evolution is happening at a time when shifts in audience behavior, the proliferation of digital video, precision targeting and ad […]
Here's how Snapchat will work with Tinder and other apps on its new developer platform June 14, 2018
Snapchat's new developer platform that allows it to integrate with outside apps like Tinder, Postmates and Patreon, is going live this week.Now daters on Tinder will be able to flirt with Bitmojis. Postmates will let people share delivery information to friends inside Snapchat.Snapchat built four "kits" that will open the messaging and media a […]
Apple cracks down on apps sharing info on users' friends June 12, 2018
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners' friends and other contacts.The move cracks down on a practice that's been employed for years. Developers ask users for access to their phone contacts, then use it for marketing and sometimes share or sell the information […]
How Snapchat and Instagram are elevating their shopping games June 12, 2018
Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps.Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Meanwhile, on Tuesday, Instagram brought shopping into Stories, the vertical-video section that was copied from Snapchat. (I […]
Reddit rolls out native video ads in attempt to woo Madison Avenue June 12, 2018
Fresh off the heels of a new redesign from its former Web 1.0 layout, Reddit announced Tuesday that it's rolling out native video ads that will appear in-stream and automatically play without sound.Companies such as Nintendo, Netflix and Audi have already bought in."Because of our scale, and as our video inventory continues to grow, we believe our […]
Are you 'in the zone' for peak creativity? June 12, 2018
One of my very first jobs was as a recording engineer. Working with musicians, I set up and operated the complex recording equipment that's used to capture, shape and mix the sounds of an album. After working with many artists, I noted there were two kinds of musician: those who wanted to spend more time sitting behind the workstation pulling the knobs […]
Cannes Lions Festival of Technology? Digital presence can seem more crass than creative June 12, 2018
From a T-Pain show on a yacht for an ad-tech outfit to a giant yellow Ferris wheel/oven on the Palais to promote Snapchat, flamboyant promotions have transformed advertising's largest festival into something more crass than creative, to hear some industry leaders tell it.The Cannes Lions International Festival of Creativity is a shell of what it once st […]
Zuckerberg gets back to Congress, but leaves some answers vague June 12, 2018
On Monday, Facebook CEO Mark Zuckerberg sent more than 450 pages of replies to the questions he left outstanding with lawmakers when he appeared on Capitol Hill to address fallout from the Cambridge Analytica data mining scandal earlier this year.During his April testimony, Zuckerberg told members from both houses of Congress numerous times that he would get […]

Globe and Mail Marketing

Furniture brands using short films to tell their stories to consumers
Anger over minimum-wage response could pose threat to Tim Hortons brand
With Budweiser’s Olympic-themed gold lights, a Canadian marketing idea goes global
How industry players helped shape Ontario’s loyalty-points law
Toy makers turn to YouTube influencers to advertise ahead of holidays
Domain spoofing: The advertising industry fights back
CPPIB to launch marketing campaign aimed at improving public perception
Digital ‘totalitarian marketing’ threatens privacy and security, former advertising executive says
Canadians’ viewing habits shifting to web-only: CRTC
Ad industry group calls for resources for victims of sexual harassment